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A website is more than just a web page. It represents your brand, reputation and identity, and so having a professional looking website is essential.
The good news is that building a site is not expensive anymore. You can now create a fully functional website without breaking the bank.
To create your website, we can opt either for a content management system (CMS) such as Wix, Bluehost, or GoDaddy or for a custom website development. The best option depends on your business and your goals.
This post is about the approach to custom website development. It also provides reasons for choosing a custom website, tips for choosing a website development company, and reasons to choose ArerSoft for your project.

1. Four reasons to opt for a custom website

If you want to build something from scratch, and have much flexibility, then the custom website approach is the solution.

1.1. Unique in its kind

Whether you are a startup looking to start selling online, or if you want to promote your business, whatever it may be, a custom design can give you a competitive advantage over rivals.
Your site will stand out from the crowd thanks to a unique identity and customised navigation.

1.2. Custom Design

You already know how beautiful and unique a customized logo is, but what about a site designed specifically for your business? A unique, responsive, functional, and clean looking website is a powerful marketing tool that you can not afford to ignore! When we say “custom design”, we mean something completely tailored to your needs and goals. We create the exact site you need!

1.3. You have fully control on your website

The design of your site will depend on your needs and tastes. Customisation means that you can decide everything about your online presence. Choose from colours, fonts, layout, block positions, etc., depending on what works best for your business. Once we have made these decisions together, you will have complete control over its appearance.

A custom website offers an unlimited way to add new features. Whatever you dream up, we can make happen. There is no limit to new features.

1.4. It is easier to update

With a standard template, upgrading can take time. On top of that, you are always tempted to change the template because there is something you do not like about the current one. On the contrary, if you use a custom website, you can make updates whenever you want. Whether you change a header apparence, or create a new sub-page, you will be able to do it right away. Custom websites are much more flexible than any pre-built website, as you own the website code.

Whether or not you have the approach you want for your project, discuss it with us. Depending on your needs and our experience, we will be able to find the best solution.

2. Six tips to consider when choosing a software development company

Choosing the right software development company requires some thought. Here are six tips to help you make the right choice.

2.1. Do they provide clear communication?

Communication is the most basic thing between two parties. Make sure you know what is expected from both parties before you start the project. If you already know what you expect, you can make sure you get it by asking for clarification. When a developer starts working on your project, they will probably ask questions about things like scope, deadlines, etc. Communicate clearly to avoid confusion and delays. Communication also helps you to understand the progress of the project.

2.2. Does the company have the capacity to deliver?

The success of any project depends on a good team. By asking yourself the following three questions, you can determine the extent of the company's capabilities:

  • Can they handle the task?
  • Will they be able to finish the project on time?
  • Are they willing to incorporate your new ideas at any time during the development of the project?

Only a company that can fulfill all three questions can be considered reliable.

2.3. Does the company have the required technical Expertise ?

Ask yourself if the company has the skills to develop the solution you want. You should try to identify those companies who can build a complete system for you according to your requirements. In addition to that, you should keep in mind that these companies should be capable enough to provide you with a solution at reasonable cost.

2.4. Is the company Flexible ?

You may sometimes find yourself in situations where your project scope changes and you require a different set of features. Make sure that the chosen company is flexible enough and is willing to change the old approach depending on the new requirements of your project. ArerSoft offers flexibility in terms of communication, scheduling and project requirement.

2.5. Does the company provide a maintenance service?

Ask them if they offer a maintenance service after the project is completed. However, do not compromise on the quality of the work just because they offer a maintenance service. A good software development company always provides a maintenance service to ensure that the software remains error-free.

2.6. Discuss the scope of the project with the company.

Try and ensure that they understand clearly what exactly you want to achieve. Make sure that they agree on the timelines, deliverables, and milestones. Discuss each concept, feature, and requirement thoroughly.

Even better, before starting to develop the project, there should be a written specification. This makes it easier to monitor the progress of the project.

3. Five reasons to choose ArerSoft for your website project

As a project owner, you will want to make sure that you hire the best team that will deliver high quality services that meet your budget, time constraints, and other requirements. This can be a daunting task, considering the number of companies out there that offer similar services. By choosing ArerSoft, you can be sure to have a product that adds value to your business.

3.1. Customisation

There is no denying the fact that today's websites have become increasingly professional and sophisticated. As a web design company, we know how important it is to offer our clients a bespoke service, something they will love and cherish. Our team works closely with each client to ensure that we create a unique site that reflects their business. We are sure you will agree that it makes a big difference to your brand image when we take your ideas and turn them into a stunning online platform. We know what it takes to create a great website, whether it is for a small business or a large corporation.

3.2. Content Management System (CMS)

Our CMS systems will allow you to update content on your website without having to contact you. You will not find yourself waiting weeks before an entire section of your website gets updated. In addition, you will not need to pay anything extra if adding content to your website becomes necessary.

3.3. Responsive Website Design

As the majority of internet users browse using mobile devices, it is essential that your website is fully responsive, meaning it displays perfectly across different platforms.

Your website does not have to look good only on desktop computers. Our sites are designed to be viewed on smartphones and tablets too. This means visitors can access your site anywhere, anytime, no matter what device they use.

3.4. Search Engine Optimised (SEO)

Search engines are always changing the way they rank websites, making it difficult to ensure your site remains at the top of search results. That is where we come in. By ensuring your site stays clean and free of errors, Google can easily recognise your site and optimise its ranking accordingly.

3.5. User Experience

Our goal is to provide an unmatched user experience. A smooth user journey allows visitors to intuitively navigate your website while getting the results they want. From there, they are likely to come back, confirming that you have created a powerful online marketing tool that delivers results. Your website is thus more likely to convert visitors into paying customers.

Would you like to use a software development company for your project? Then contact us.

We always strive to provide the best solutions to our clients and ensure their overall satisfaction.